Structured case sprint
NY metro home services coop
Friction
$180 CPL chaos
Animanox
Search rebuild + negatives surgery + CRM truth imports
Result
~34% CPL drop with steadier dispatched jobs/week
Google Ads · CPL + booked-call focus
Turn Google Ad Spend Into Booked Calls (Not Just Clicks)
Structures for local bids, creatives, negatives, CPA guardrails—with brutal alignment to landing UX + CRM feedback loops.
Search + MapsCPL disciplineCRM feedback loops
- Keyword architecture segmented by locality + urgency (HVAC blackout vs dental cleaning).
- Creative QA preventing policy heart attacks + QC teams breathing easier.
- Offline conversion imports so Google optimizes booked jobs—not fluff leads.
Google Ads agency NYC · local lead generation PPC · Google Ads Mount Kisco
Signal we publish → trust before the pitch deck
120+
Campaign milestones
creative + paid programs launched
4M+
Managed impressions
attributed reach across portfolios
50+
Web launches
Next.js stacks tuned for conversions
95+
Median speed scores
Lighthouse / perf guardrails baked in
Visual proof without a portfolio avalanche
Agencies lied—your reality looks like:
- High CTR, embarrassing CPL.
- Call centers overloaded with nonsense zip codes.
- Search terms report feels like doom-scrolling nightly.
Animanox builds honest Google Ads ecosystems
- Intent-negative hygiene tuned weekly—not quarterly.
- Landing parity enforcement so QS + user trust rise together.
- Offline conversion ingestion + modeled LTV overlays when data allows.
- Executive pacing dashboards finance actually opens.
Finance-friendly metrics we chase
CPL adulting
Leads segmented by viability + zip economics.
Call quality
Scripted filters feeding machine learning cleanly.
Budget calm
Pacing + anomaly alerts surfaced daily.
Creative velocity
RSA experimentation without brand drift.
“They stopped bragging about impressions—finance finally smiled at spreadsheets.”
Lead magnet
Free Google Ads Truth Audit
We dissect account structure, negative gaps, GEO waste, bidding logic, attribution blind spots—with ranked fixes your media team can socialize quickly.
Audit queue closes each Friday—we cap submissions to preserve depth.
FAQ
Industry focus?＋
Local SMB + multi-location—we decline vague national vanity plays without alignment.
Next step
Stop renting clicks—fund booked jobs
You collaborate with seniors who obsess over CFO reporting—not dashboard theatre.